Sell more. Run better. Automate wisely. Grow with confidence.
Fractional CRO and COO leadership, with the engineering to back it. ELMAT Group works with distributors, manufacturers and material handling companies for a defined stretch and a defined result, from building the sales engine to bringing a new product into North America.
Founded by a former CRO and COO, backed by a network of associates, systems integrators and equipment partners.
Where ELMAT Group helps
Four kinds of work, one operating background. Plenty of engagements touch more than one.
Grow revenue
Commercial and sales leadership
Fractional CRO for companies whose product is good and whose sales engine isn’t. Strategy, pipeline discipline, pricing, channel programs and the sales team itself.
Commercial leadershipRun better
Operations and engineering improvement
Fractional COO and hands-on improvement for warehouses, DCs and plants. Process and layout redesign, continuous improvement, capital projects and post-acquisition integration.
Operations improvementInvest wisely
Automation decisions and owner’s rep
An independent owner’s representative for ASRS, shuttle, robot, conveyor and WES projects. Requirements, competitive RFPs, contracts and program management to go-live.
Owner’s representativeEnter the market
US market entry for manufacturers
For equipment and software makers from Asia-Pacific and Europe. Go-to-market, integrator and reseller channels, US readiness and the first reference customers.
US market entry
Leadership
Jovan Bjelobrk, Founder and Principal
Former Chief Revenue Officer at United Material Handling and COO at SRSI, where he helped grow a systems integrator from four people to more than sixty. Before that, seven years leading corporate operations and projects at AmerisourceBergen’s ICS specialty distribution business. Electrical engineer and Lean Six Sigma Black Belt.
Leadership and network“His understanding of Operations, Automation, and Design techniques has allowed for unique customization solutions that has separated us from our competitors.”
How we staff an engagement
Every engagement is led or supported by our founder. Around that, we bring in associates for specific skills, and work with systems integrators and equipment manufacturers across Asia-Pacific, Europe and North America. Between them they cover controls and software integration, structural and racking engineering, simulation, installation and commissioning.
So you get senior judgment at the top and the right depth underneath, sized to the project instead of to a consulting firm’s bench.
Independent, and clear about it. Our partnerships help when you’re bringing a product to market. When we represent you as a buyer, any commercial relationship with a vendor on your shortlist is disclosed in writing before the evaluation starts.
Recent insights
The FCC robot rule, from the buyer's side
What the July 2026 Covered List update means for open quotes, installed fleets and the conversation with your CFO.
How to compare ASRS quotes when no two vendors quote the same thing
Six proposals, six definitions of scope. How to normalize them and score on total cost of ownership.
The first 180 days of selling automation in North America
For manufacturers from Asia-Pacific and Europe: what to build, who to hire and which mistakes cost a year.
Shuttle buffer vs. more conveyor: when the buffer wins
More conveyor feels cheaper. It often isn't, especially when the sequence matters as much as the space.